Sans Normal Limad 9 is a very bold, narrow, low contrast, italic, normal x-height font visually similar to 'Popular Vote' by Hanoded and 'Ad Design JNL' by Jeff Levine (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, energetic, sporty, punchy, retro, impact, motion, attention, branding, slanted, compact, rounded, bold, dynamic.
This typeface is a heavy, right-slanted sans with compact proportions and rounded, ink-trap-free curves. Strokes are generally uniform in thickness, with smooth joins and softly tapered terminals that keep counters open despite the dense weight. The italics lean is built into the structure rather than added as a simple shear, giving letters a forward-driving rhythm and slightly varied widths across the alphabet. Numerals are sturdy and rounded, matching the letterforms’ chunky, continuous silhouettes.
Best suited to short, high-impact settings such as headlines, posters, sports and event branding, packaging callouts, and logo wordmarks where a bold, fast-moving impression is desired. It can work for brief display copy, but the dense weight and compact rhythm make it less ideal for extended reading at small sizes.
The overall tone is assertive and kinetic, with a forward-leaning, performance-oriented feel. Its dense black shapes and compact stance read as confident and attention-grabbing, evoking sporty, poster-like branding and bold headline typography.
The design appears intended as a modern display sans that maximizes impact through dense weight, compact widths, and a built-in italic stance. Its rounded construction and open counters aim to preserve legibility while still delivering a strong, energetic presence.
The slant and tight set create strong directional flow, especially in mixed-case text, where round letters maintain clear interiors and angular letters keep crisp corners. In longer lines, the heavy color and condensed rhythm may benefit from generous tracking and line spacing to avoid darkening.