Sans Normal Liluy 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Hyper Top' by Bisou, 'Avita' by Bykineks, 'CF Blast Gothic' by Fonts.GR, 'Cottorway Pro' by FoxType, and 'Longreach' by Hanoded (names referenced only for comparison).
Keywords: headlines, sports branding, posters, packaging, social ads, sporty, energetic, assertive, modern, industrial, impact, motion, emphasis, branding, display, slanted, compact, dense, smooth, chunky.
A heavy, right-slanted sans with smooth, rounded contours and compact internal counters. Strokes are thick and largely uniform, creating dense letterforms with soft joins and few sharp terminals. The overall rhythm is forward-leaning and tightly set, with broad curves in C/O/S and sturdy, simplified diagonals in letters like N/V/W/X. Numerals and punctuation match the same robust, rounded construction for a consistent, blocky texture in text.
Best suited for headlines, short copy, and punchy callouts where a dark, energetic texture is an asset. It fits sports and fitness branding, promotional posters, bold packaging labels, and social or digital ads that need quick impact. In longer passages it will read more emphatically than comfortably, so it works best when paired with a calmer text face.
The font conveys speed and force through its strong mass and pronounced slant. Its rounded geometry keeps the tone friendly enough for consumer-facing work, while the dense black shapes read as confident and high-impact. Overall it feels athletic and contemporary, suited to messaging that needs urgency or momentum.
The design appears intended to deliver maximum impact with a fast, forward-leaning stance, combining chunky strokes and rounded construction for a strong yet approachable display voice. Its simplified geometry and consistent weight suggest a focus on clarity at large sizes and a cohesive brandable silhouette.
Uppercase forms are compact and powerful, while lowercase shows single-storey shapes (notably a and g) that reinforce a streamlined, geometric feel. The italic angle is strong enough to be a defining feature, producing a continuous forward motion across words. At smaller sizes the tight counters may darken quickly, so it naturally favors display and headline settings.