Sans Other Efmem 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Mezalia Sans' by Arrière-garde (names referenced only for comparison).
Keywords: posters, headlines, logos, packaging, stickers, playful, quirky, retro, friendly, punchy, attention, personality, informality, retro flavor, display impact, slanted, chunky, rounded, faceted, irregular.
A heavy, slanted sans with chunky strokes and a softly irregular, hand-cut feel. Curves are broadly rounded yet often resolve into angled, faceted terminals that create a distinctive chiseled rhythm across the alphabet. Counters are compact and shapes are slightly bouncy, with subtle inconsistencies in curvature and join geometry that read as intentionally informal rather than strictly geometric. The overall texture is dense and energetic, and the slant adds forward motion even in short words.
Best suited for display typography such as posters, headlines, branding marks, and packaging where bold personality is the priority. It can work well for youth-oriented campaigns, event promos, and playful product labeling, especially at medium-to-large sizes where the angular terminals and compact counters stay clear.
The tone is upbeat and characterful, combining a retro cartoon sensibility with a mischievous edge. Its bold, tilted forms feel lively and conversational, suited to designs that want to look expressive and a little unconventional rather than polished or corporate.
Likely designed to deliver a strong, attention-grabbing voice with a handmade, stylized twist—combining robust massing with quirky, faceted detailing to stand out in short, expressive text.
The faceted terminal treatment is a defining motif, appearing on many curves and diagonals and giving letters a cut-paper or carved look. Numerals match the same stout, animated construction, keeping the set visually cohesive in display settings.