Sans Normal Lidop 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Shelf' by 21Type, 'Deva Ideal' by DizajnDesign, 'Cinta' by Tipo Pèpel, 'Plusquam Sans' by Typolis, and 'Auto Pro' by Underware (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, energetic, sporty, confident, retro, impact, motion, attention, display, slanted, chunky, rounded, compact, bouncy.
A heavy, slanted sans with compact proportions and rounded, sculpted counters. Strokes stay thick and consistent, with smooth curves and subtly angled terminals that reinforce forward motion. Uppercase forms are broad and sturdy with simple geometry, while the lowercase shows more bounce and personality—especially in letters like a, g, and y—creating a lively rhythm. Numerals are equally weighty and rounded, designed to read as solid blocks with clear interior shapes.
Best suited for headlines, posters, and branding where a strong, slanted voice is needed. It can work well for sports or youth-oriented graphics, event promotions, packaging callouts, and short promotional copy. In longer paragraphs it will feel dense and emphatic, so it’s most effective in display sizes and punchy lines.
The overall tone is bold and kinetic, with a playful aggressiveness that feels athletic and attention-seeking rather than formal. Its strong slant and chunky shapes give it a retro-advertising and headline-driven character, suited to loud, confident messaging.
The design appears intended to deliver maximum impact with a forward-leaning, energetic stance while keeping letterforms simple and rounded for quick recognition. It aims for a bold display presence with enough lowercase character to add flavor in branding and titling.
The mix of steadier, geometric capitals and more animated lowercase creates contrast within the same style, making it especially expressive in mixed-case settings. The dense color and tight-looking spacing in the sample text suggest it’s meant to hold up at large sizes where the shapes can breathe.