Sans Normal Obdan 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad', 'Myriad Arabic', 'Myriad Bengali', and 'Myriad Devanagari' by Adobe and 'Epoca Pro' by Hoftype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, impact, clarity, approachability, modernity, rounded, geometric, compact, smooth, heavy.
A heavy, rounded sans with smooth, continuous curves and broadly uniform stroke weight. Counters are generous and mostly circular/oval, while terminals are clean and blunt, keeping the silhouette tidy and contemporary. Proportions feel compact in the lowercase with a sturdy, blocky rhythm; the uppercase is broad and stable, with simple geometry and minimal modulation. Numerals follow the same robust construction, emphasizing clarity through large bowls and open interior space.
Best suited to headlines, short statements, and display typography where strong presence is needed—such as posters, branding marks, packaging callouts, and signage. It can also work for UI labels and section headers when a solid, friendly emphasis is desired.
The overall tone is bold and direct without feeling harsh, thanks to the softened, rounded shapes. It reads as approachable and contemporary—assertive enough for attention-grabbing headlines while retaining a friendly, upbeat character.
This font appears intended as a modern, high-impact sans that balances authority with approachability. The rounded geometry and sturdy proportions suggest a focus on legibility and visual punch for contemporary branding and display use.
The design relies on strong, simple forms that maintain consistent color in text, especially at larger sizes. Letterforms avoid decorative quirks, prioritizing straightforward shapes and a cohesive, uniform texture across the alphabet and numerals.