Sans Normal Obniy 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Sero' by FontFont, 'Gilam' and 'Glober' by Fontfabric, 'Akwe Pro' by ROHH, 'Dalle' by Stawix, 'NuOrder' by The Northern Block, and 'Nuno' by Type.p (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, loud, retro, playful, impact, approachability, clarity, display, rounded, bulky, compact, blocky, high-impact.
A heavy, rounded sans with compact proportions and broad, enclosed counters. Curves are generously softened and terminals are mostly blunt, producing a solid, chunky silhouette. The uppercase set reads sturdy and even, while the lowercase shows single-storey forms (notably a and g) with a wide, approachable rhythm. Numerals are large and robust, with smooth, simplified shapes that keep color consistent across lines.
Best suited to large-scale applications where weight and simple, rounded forms can do the work—headlines, posters, branding lockups, packaging, and storefront or wayfinding signage. It can also serve as a bold UI or social graphic type when a friendly, high-impact voice is needed.
The overall tone is bold and upbeat, combining a friendly roundness with a strong, attention-grabbing presence. It feels contemporary yet slightly retro in its chunky geometry, projecting confidence without sharpness or aggression.
Likely designed as a straightforward, modern display sans that prioritizes punchy legibility and approachable character through rounded geometry, large counters, and simplified letterforms.
Round letters like O, C, and G lean toward near-circular construction, while straight-sided forms like E, F, H, and N stay monolithic and stable. Spacing appears tuned for display: word shapes remain clear at large sizes, and the heavy strokes create a dense, poster-like texture in paragraph samples.