Sans Superellipse Humir 7 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Eckhardt Poster Display JNL' by Jeff Levine and 'Navine' by OneSevenPointFive (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, industrial, friendly, punchy, retro, impact, clarity, approachability, rounded, blocky, geometric, compact, soft corners.
A heavy, geometric sans with rounded-rectangle (superellipse) construction and soft corners throughout. Curves are broadly drawn and terminals tend to finish bluntly, giving the forms a blocky, compact feel despite generous counters. The lowercase shows single-storey shapes where applicable and a clear, high x-height, while the uppercase is wide-shouldered with simplified joins and minimal detailing. Numerals and punctuation match the same sturdy, rounded-square logic, maintaining a consistent, high-impact texture in text.
Best suited to display use where strong presence is needed: headlines, poster typography, branding marks, packaging callouts, and short, emphatic messaging. It can also work for wayfinding or signage applications where a robust, high-contrast-to-background silhouette is desirable at larger sizes.
The overall tone is bold and straightforward, with a friendly softness from the rounded geometry. It reads as modern and utilitarian, but with a subtle retro signage flavor due to its chunky proportions and simplified letterforms.
The design appears intended to deliver maximum impact with a clean, contemporary silhouette, using superelliptical rounding to keep the weight approachable. It aims for simple, highly legible shapes that hold up in bold, attention-grabbing settings.
Large internal spaces in letters like O, P, and R help keep the dense weight from clogging, and the rounded corners smooth out what would otherwise feel rigid. The rhythm is steady and uniform, prioritizing solidity and instant recognition over delicate nuance.