Serif Other Tewa 3 is a bold, narrow, low contrast, upright, tall x-height font.
Keywords: headlines, posters, signage, packaging, logotypes, industrial, western, vintage, assertive, poster-ready, space-saving, high impact, signage feel, retro flavor, distinctive branding, compressed, flared serifs, wedge terminals, beaked forms, tall proportions.
A compressed serif with tall proportions, sturdy vertical stems, and minimal stroke modulation. Serifs are sharply flared and wedge-like, with frequent beaked/pointed terminals that give many characters a cut, chiseled finish. Curves are tight and somewhat squared-off, producing boxy counters in letters like O and Q, while diagonals (V, W, X) remain crisp and straight. The lowercase is compact with a tall x-height and short extenders, keeping texture dense and even in continuous text.
This design is best suited to display work where a compact footprint and strong vertical emphasis are useful—headlines, posters, storefront-style signage, packaging labels, and logo wordmarks. It can also work for short bursts of text (pull quotes, section headers) where a dense, punchy texture is desirable.
The overall tone feels rugged and workmanlike, mixing a vintage poster sensibility with an industrial, signage-driven presence. Its sharp terminals and compressed stance add urgency and punch, suggesting classic display typography associated with old labels, marquees, and frontier-inspired graphics.
The type appears designed to deliver maximum impact in limited horizontal space, using flared, wedge-like serifs and squared counters to stay legible while projecting a distinctive, heritage-leaning personality. Its consistent, low-modulation strokes and sharp terminals suggest an intent to evoke traditional signage and poster lettering rather than neutral text typography.
Spacing and rhythm read as tightly packed, with strong vertical emphasis and high visual uniformity across the set. The numerals follow the same condensed, squared construction, helping headlines and numeric callouts maintain a consistent, authoritative color.