Sans Superellipse Pimus 7 is a very bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, industrial, condensed, assertive, retro, utilitarian, space saving, high impact, sturdy clarity, retro utility, blocky, rectilinear, rounded corners, compact, sturdy.
A compact, heavy sans with tall, compressed proportions and softly rounded rectangular geometry throughout. Curves resolve into squarish bowls and counters, giving round letters a superelliptical, “rounded box” construction. Strokes are uniform with minimal modulation, terminals are blunt, and joins stay crisp, producing a tightly packed, high-impact texture. The lowercase maintains a straightforward, workmanlike structure with simple apertures and short extenders, keeping the overall rhythm dense and consistent.
Best suited to headlines and short phrases where a dense, impactful voice is needed—posters, signage, packaging, and bold brand lockups. It can also work for labels or UI headers when space is tight and strong emphasis is desired, while extended body text may feel heavy and compressed.
The tone is forceful and functional, mixing an industrial straightforwardness with a subtle retro display flavor. Its condensed stance and blocky rounding read as confident and no-nonsense, suited to attention-grabbing statements rather than delicate nuance.
The design appears aimed at delivering maximum presence in a narrow footprint, using rounded-rectangle forms to keep the weight approachable while retaining a rigid, engineered feel. The consistent stroke treatment and squared counters suggest an intention to prioritize clarity and punch in display settings.
Numerals follow the same squared-round construction, with clear, sturdy silhouettes that hold up at large sizes. The overall spacing and narrow letterforms create a vertical, poster-like rhythm that emphasizes height and compactness.