Sans Superellipse Pogub 6 is a very bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Hornsea FC' by Studio Fat Cat and 'Beachwood' and 'Goodland' by Swell Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, industrial, condensed, authoritative, retro, mechanical, space saving, high impact, geometric coherence, signage feel, blocky, squared, rounded corners, monoline, tall.
A compact, tall sans with strong vertical emphasis and squared, rounded-rectangle construction throughout. Strokes are uniform and heavy, with minimal modulation and crisp terminals; curves resolve into superellipse-like corners rather than circular bowls. Counters are narrow and often rectangular, creating a dense, rhythmic texture, while spacing is tight enough to read as display-oriented but still maintains clear letter separation. The lowercase follows the same condensed, upright structure with a moderate x-height and short extenders, and the numerals match the font’s narrow, upright stance.
Best suited to headlines, posters, and short bursts of text where a compact, high-impact word shape is desirable. It works well for branding and packaging that wants a strong, industrial voice, and for signage-style applications where narrow width helps fit more characters per line without losing presence.
The overall tone is assertive and utilitarian, combining a modern industrial feel with hints of vintage signage and poster typography. Its compressed proportions and blocky geometry give it a no-nonsense voice that reads as controlled, technical, and confident.
The design appears intended to deliver maximum impact in limited horizontal space by pairing condensed proportions with heavy, monoline strokes and rounded-rect geometry. Consistent superellipse-inspired shaping suggests a focus on cohesion and a contemporary, engineered aesthetic rather than traditional humanist forms.
Round forms like O and Q appear as rounded rectangles with vertically oriented inner counters, reinforcing a consistent, engineered look. Several glyphs favor straight-sided construction over traditional calligraphic shaping, producing a distinctive, slightly mechanical silhouette in text lines.