Sans Normal Ammaf 6 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui text, branding, packaging, headlines, signage, friendly, modern, clean, approachable, soft, approachability, clarity, versatility, modernity, simplicity, rounded, geometric, open, even, sturdy.
This is a rounded, geometric sans with soft corners, smooth curves, and an even, monoline feel. Counters are generous and apertures stay fairly open, giving the forms a clear, airy rhythm. Proportions lean broad with steady spacing and calm verticals, while terminals are consistently rounded, keeping the texture smooth at both display and text sizes. Figures follow the same circular logic, with simple, readable shapes and minimal detail.
It suits interfaces, product branding, and packaging where a friendly modern voice is needed without sacrificing clarity. The smooth, rounded shapes also work well for headlines and signage, maintaining a cohesive, contemporary presence at larger sizes while remaining legible in short-to-medium text settings.
The overall tone is contemporary and approachable, pairing a clean structure with a softened, friendly finish. Its rounded construction reads neutral and confident rather than technical or formal, making it feel welcoming and easy to engage with.
The design appears intended to deliver a clean, modern sans built from simple geometric relationships, softened by rounded terminals for warmth. It aims for broad usability and consistent rhythm, emphasizing legibility and an approachable character.
Round letters (like O/C/G-style forms) maintain a consistent curvature and weight, and the lowercase shows a clear, simplified construction that prioritizes clarity over stylistic quirks. The sample text demonstrates a stable line texture with few sharp joins, supporting an understated, polished look.