Sans Superellipse Hamew 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Obvia Expanded' by Typefolio and 'Geon' and 'Geon Soft' by cretype (names referenced only for comparison).
Keywords: ui design, app branding, headlines, signage, packaging, friendly, modern, neutral, techy, approachable, modernization, approachability, systematic clarity, brand distinctiveness, rounded corners, soft terminals, geometric, boxy rounds, clean.
This sans serif is built from rounded-rectangle geometry, with squared-off curves that read as superelliptical rather than purely circular. Strokes are monolinear and steady, with soft, rounded corners throughout and clean, open apertures. Proportions lean broad and spacious, giving letters generous interior counters and a calm rhythm; the uppercase appears sturdy and slightly compact in its curves, while the lowercase keeps a straightforward, utilitarian structure. Numerals follow the same boxy-rounded logic, producing a cohesive, contemporary texture in continuous text.
This font suits user interfaces, dashboards, and product branding where a clean, contemporary voice with softened geometry is desired. It also works well for headlines, wayfinding, and packaging where the rounded-rectangle forms can act as a recognizable visual signature, while remaining legible and restrained.
The overall tone is friendly and modern, combining a neutral, functional base with softened edges that make it feel approachable. Its rounded-rect forms suggest a subtle tech/product sensibility without becoming overtly futuristic or playful.
The design appears intended to blend geometric clarity with humanized softness, using rounded-rectangle curves to feel modern and systematic while avoiding sharpness. It prioritizes even texture and straightforward letterforms for clear, contemporary communication.
The rounded-corner construction is especially evident in bowls and curves (e.g., O/0, C, G, e), creating a consistent “softened square” motif across the set. The spacing and open counters help maintain clarity at larger sizes and in bold headline settings where the rounded geometry becomes a defining signature.