Sans Normal Lakew 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Firma' by Brink, 'Biotif Pro' by Degarism Studio, 'Hando' by Eko Bimantara, 'Neurial Grotesk' by Indian Type Foundry, 'RF Dewi' by Russian Fonts, and 'Mozaic' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, confident, energetic, sporty, modern, friendly, impact, emphasis, momentum, display, slanted, geometric, rounded, chunky, compact.
A heavy, right-slanted sans with broad proportions and solid, monoline construction. Curves are generously rounded and terminals read clean and blunt, giving letters a dense, compact silhouette. The italic angle is consistent across caps, lowercase, and numerals, with straightforward geometric bowls and counters that stay open enough for display use. Overall spacing and rhythm feel sturdy and even, emphasizing mass and momentum over fine detail.
Best suited to large-scale typography where the strong weight and slant can do the work: headlines, poster titles, campaign lockups, and high-impact branding. It can also fit sporty identity systems, packaging callouts, and bold UI moments where emphasis and quick recognition are needed.
The tone is bold and forward-leaning, suggesting speed and assertiveness while keeping a friendly, approachable edge through rounded forms. It feels contemporary and utilitarian, with a sporty energy that reads as confident rather than formal.
Designed to deliver maximum impact in a compact, contemporary sans voice—combining a consistent italic slant with rounded geometry to create a fast, assertive display texture that remains approachable.
The set shows clear geometric underpinnings in round letters and numerals, with simplified joins and minimal stroke modulation. The numerals match the letterforms in weight and slant, supporting cohesive mixed copy in headings and short bursts of text.