Sans Normal Lyrat 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Nauman Neue' by The Northern Block, 'Regave' by Wahyu and Sani Co., and 'Jiho' and 'Jiho Soft' by cretype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, titles, sporty, friendly, retro, punchy, playful, impact, motion, display, branding, attention, rounded, soft corners, oblique, compact counters, blocky.
A heavy, oblique sans with broad proportions and smoothly rounded geometry. Strokes are largely monolinear with softened joins and terminals that keep the forms chunky and cohesive. Counters are relatively tight, giving letters a dense, poster-like color, while curves are generously inflated and consistently shaped across the set. The slant is steady and mechanical rather than calligraphic, producing a strong forward rhythm in words and lines.
Best suited to headlines, titles, and short bursts of copy where impact and motion are desirable. It works well for sports-themed branding, energetic campaigns, packaging callouts, and signage that needs a bold, friendly presence. For longer passages, larger sizes and generous spacing help preserve legibility and keep the texture from becoming too dark.
The overall tone feels energetic and sporty, with a friendly, approachable warmth from the rounded shapes. Its mass and forward lean create a confident, action-oriented voice that reads as bold and promotional rather than formal. The slightly retro, display-driven silhouette suggests advertising and headline typography more than editorial text.
The design appears intended to deliver maximum visual punch with a streamlined, rounded construction and a consistent oblique stance. Its dense forms and simplified detailing suggest a focus on display performance—staying readable at a glance while projecting speed and confidence. The overall system prioritizes a cohesive, branded look across letters and numbers.
Uppercase forms read as sturdy and compact, while lowercase maintains the same inflated, rounded construction for a unified texture. Numerals are similarly weighty and simplified, designed to hold up at large sizes and maintain impact in short strings. In longer sample text, the dense counters and strong slant increase momentum but can reduce clarity at smaller sizes.