Sans Normal Lumub 7 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Eastman' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display text, sporty, retro, energetic, playful, confident, impact, momentum, brand voice, display emphasis, retro sport, rounded, soft corners, oblique, chunky, compact apertures.
A heavy, rounded sans with an oblique slant and compact internal counters. Strokes are smooth and swollen with softened corners, producing a dense, continuous silhouette and minimal interior space in letters like a, e, s, and g. Curves dominate the construction, while terminals often end in blunt, slightly angled cuts that reinforce forward motion. Uppercase forms are broad and steady, and the lowercase keeps a large, sturdy core with short extenders, making words read as a cohesive, weighty band.
Best used at display sizes where its dense shapes and compact counters can read cleanly and deliver maximum impact. It works well for punchy headlines, sports and fitness identities, retro-inspired posters, packaging, and short promotional copy where a strong, energetic voice is desired.
The overall tone is bold and kinetic, with a distinctly sporty, retro feel. Its rounded massing and forward lean suggest speed and impact, while the soft geometry keeps it friendly rather than aggressive. The effect is attention-grabbing and upbeat, suited to designs that want to feel active and assertive.
This design appears intended to deliver a high-impact, forward-leaning display voice built from rounded, compact forms. The emphasis is on momentum and visual punch rather than delicacy, creating a friendly but forceful style for attention-led branding and editorial titling.
Round letters (O, Q, o) show small, tight counters that emphasize the font’s blackness, and the Q’s tail and the angled joins in letters like k, v, and w add extra motion. Numerals are similarly sturdy and rounded, maintaining the same compact, punchy rhythm in running text.