Sans Superellipse Upry 16 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Adero' by Eko Bimantara, 'Exofant' by Hazztype, and 'Fordek' by Isolatype (names referenced only for comparison).
Keywords: headlines, logos, posters, gaming ui, packaging, techy, futuristic, industrial, sporty, confident, high impact, modern branding, ui display, retro futurism, signage, rounded corners, squared curves, blocky, compact apertures, soft terminals.
A heavy, geometric sans with squared-off curves and generously rounded corners, giving many letters a superellipse/rounded-rectangle skeleton. Strokes are consistently thick with minimal modulation, and counters tend to be compact and rectangularized (notably in O, 0, 8, and the bowls of B/P/R). Many joins and terminals resolve into soft, blunt endings rather than sharp points, while diagonals (V/W/X/Y) are broad and stable. The lowercase is large relative to the caps, with simple, sturdy shapes and short-to-moderate extenders, producing a dense, uniform texture in text.
Best suited to display typography where its chunky geometry can be a feature: headlines, branding marks, product and packaging graphics, sports or gaming visuals, and interface titles/buttons. It also works well for short labels and signage-style applications where a bold, rounded-square voice is desired.
The overall tone is modern and assertive, balancing a technical, engineered feel with friendly rounded corners. It reads as sporty and forward-looking—more “equipment label / sci‑fi UI” than editorial—projecting strength, efficiency, and a slightly retro-futurist flavor.
The design appears intended to deliver maximum impact with a cohesive rounded-rectilinear system, combining hard-edged structure with softened corners for approachability. Its proportions and simplified details prioritize a strong silhouette and consistent texture across caps, lowercase, and numerals.
Wide internal spacing and squared counters help preserve clarity at display sizes, though the more closed apertures and thick horizontals create a strong, compact color that can feel heavy in long passages. Numerals match the same rounded-rectangle logic, with especially stout, sign-like forms.