Sans Normal Itkim 12 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Midnight Sans' by Colophon Foundry and 'Jasan' by Storm Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, retro, chunky, impact, approachability, brand voice, display clarity, rounded, soft corners, geometric, compact joins, open counters.
A heavy, rounded sans with broad proportions and a sturdy, even stroke. Curves are built from smooth, near-circular bowls and generous radii at corners, while terminals finish bluntly without flare. The x-height is prominent, giving lowercase forms a large, solid footprint; ascenders are relatively short and punctuation-like details (such as dots) read as simple round elements. Counters stay open and clear even at this weight, and the overall rhythm is wide and stable with consistent, blocky spacing.
Best suited to display applications where mass and clarity matter: headlines, posters, large UI labels, packaging, and signage. The large lowercase and open counters also help in short promotional copy, where a friendly, impactful voice is desired.
The tone is upbeat and approachable, combining a friendly softness with strong, attention-grabbing presence. Its rounded geometry and chunky silhouettes suggest a slightly retro, pop-leaning character that feels confident rather than formal.
The design appears intended to deliver maximum visual impact with a warm, geometric feel, prioritizing readability at large sizes and a distinctive, contemporary-retro presence for branding and display use.
Uppercase shapes emphasize clean geometry and smooth bowls, while the lowercase maintains straightforward, single-storey constructions that keep forms simple and bold. Numerals match the same rounded, sturdy language, producing a cohesive texture in headings and short lines of text.