Sans Normal Okbuy 13 is a bold, normal width, low contrast, upright, tall x-height font visually similar to 'Massilia' by Blaze Type, 'Sans Atwic Modern' by Caron twice, 'LCT Picon' by LCT, 'SST' and 'SST Vietnamese' by Monotype, 'Gelder Sans' by The Northern Block, and 'Captura Now' by TypeThis!Studio (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, clean, confident, neutral, friendly, impact, clarity, versatility, modernity, legibility, geometric, rounded, sturdy, compact, high legibility.
A heavy, geometric sans with rounded curves and broadly consistent stroke thickness. Counters are open and mostly circular/elliptical, with a compact, efficient rhythm and minimal modulation. Terminals are clean and squared-off, producing crisp joins in letters like K, M, N, and W while keeping bowls in B, P, and R smooth and full. The lowercase shows a tall x-height and simple, contemporary constructions (single-storey a and g), and the numerals are wide and sturdy with clear differentiation.
Best suited to headlines and display typography where its weight and geometric clarity can carry impact without ornamental distraction. It also fits branding systems, packaging, and signage that need a modern, highly legible sans with a friendly edge from rounded curves. In short UI labels or callouts, it can read clearly, though its heavy color will dominate in longer passages.
The overall tone is straightforward and contemporary, with a confident, no-nonsense presence. Rounded forms keep it approachable, while the dense weight and clean geometry give it a strong, practical voice suited to modern branding and interface environments.
The design appears intended as a versatile, contemporary workhorse for prominent text: strong, simple letterforms with generous x-height and clear counters for quick recognition. Its restrained detailing suggests an emphasis on consistency and legibility across a wide range of display contexts.
Spacing appears even and stable in running text, supporting clear word shapes at larger sizes. The design emphasizes clarity over personality, with restrained details and consistent curves that keep lines of text visually calm and cohesive.