Sans Normal Adbod 7 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Actay' by Arodora Type, 'Area' by Blaze Type, 'Ordina' by Schriftlabor, 'NeoGram' by The Northern Block, and 'Montilla Extended' by Zafara Studios (names referenced only for comparison).
Keywords: branding, headlines, posters, ui labels, packaging, modern, sporty, clean, confident, technical, forward motion, modern clarity, brand utility, display emphasis, oblique, geometric, rounded, streamlined, open counters.
A clean sans with a consistent oblique slant and largely geometric construction. Curves are smooth and round, with open counters and simple, unadorned terminals that keep the rhythm even across lines. Proportions read on the broader side, and spacing feels generous, helping the forms stay clear at display sizes. Numerals are straightforward and contemporary, matching the same slanted, rounded skeleton as the letters.
Well-suited to branding systems that want a clean, contemporary sans with built-in momentum, as well as headlines, posters, and short marketing copy where the slant can add emphasis. It can also work for UI labels and navigation when a modern, streamlined tone is desired, especially at medium-to-large sizes.
The overall tone is modern and energetic, with an italicized forward-lean that suggests motion and efficiency. Its simplicity and open shapes give it a neutral, professional voice, while the slant adds a sporty, contemporary edge suitable for dynamic branding.
The design appears intended as a straightforward, geometric-leaning italic sans that balances neutrality with a sense of speed. By keeping shapes open and terminals simple, it aims for clarity and a modern visual cadence while remaining versatile for display and interface-oriented applications.
Diagonal strokes and rounded bowls dominate the texture, producing a smooth, flowing word shape without sharp calligraphic contrast. The italic angle is consistent across uppercase, lowercase, and figures, creating a cohesive typographic color in paragraphs and headlines.