Sans Normal Kemih 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Alber New', 'Alwyn New', 'Alwyn New Rounded', 'Depot New', and 'Hedley New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social graphics, dynamic, sporty, assertive, modern, friendly, emphasis, impact, motion, modern branding, display clarity, slanted, rounded, sturdy, compact, high-impact.
This typeface is a heavy, right-slanted sans with rounded, elliptical construction and smooth joins. Strokes remain largely uniform, producing a solid, blocky texture with minimal modulation, while counters stay fairly open for a bold style. The lowercase shows single-storey forms (notably a and g) and a compact rhythm, with short ascenders/descenders relative to the body and a distinctly energetic forward lean. Numerals are robust and rounded, matching the letters’ broad curves and consistent weight.
It is well-suited for short, high-impact copy such as headlines, posters, and promotional messaging where a strong, slanted emphasis helps convey movement. The sturdy, rounded forms also fit contemporary branding and packaging, especially in energetic or athletic contexts, and it can perform well in larger UI or social graphics where bold legibility is prioritized.
The overall tone is energetic and confident, with a forward-driving slant that reads as active and contemporary. Its rounded shapes keep the voice approachable rather than rigid, while the heavy color adds urgency and emphasis.
The design appears intended to deliver a bold, motion-forward voice while maintaining a clean sans structure and friendly rounded geometry. It aims to balance assertive emphasis with approachable shapes for modern display typography.
The italic angle is pronounced enough to create motion in running text, and the bold massing produces strong page presence. Round letters like O and Q appear slightly condensed and tightly drawn, reinforcing a compact, punchy silhouette.