Sans Normal Likef 12 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Diaria Sans Pro' by Mint Type, 'Agent Sans' by Positype, 'Plantago' by Schriftlabor, 'Dalle' by Stawix, 'NuOrder' by The Northern Block, and 'Rehn' by moretype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, event promo, sporty, energetic, confident, contemporary, playful, impact, motion, approachability, display emphasis, brand presence, slanted, rounded, bouncy, punchy, compact.
This typeface is a heavy, slanted sans with rounded, swelling curves and a compact, forward-leaning stance. Strokes stay largely uniform, with smooth joins and generous counters that keep letters open despite the weight. The lowercase shows a tall, sturdy core with short extenders, while the overall rhythm feels slightly uneven in a lively way, with forms that look subtly hand-shaped rather than strictly geometric. Numerals are bold and simplified with broad curves and strong vertical presence.
It performs best in short-to-medium display settings where strong emphasis is needed, such as posters, athletic or streetwear branding, event promotions, and bold packaging callouts. The heavy build and open interiors also support large-size editorial leads and attention-grabbing digital banners, especially when a sense of movement is desired.
The font projects speed and impact, with a friendly boldness that feels upbeat rather than formal. Its soft corners and buoyant proportions add an approachable, slightly playful tone, while the strong weight and slant communicate motion and confidence.
The design appears intended as an italicized, high-impact display sans that balances bold power with rounded friendliness. It aims to deliver quick recognition and motion-driven emphasis, while keeping forms open enough for legible, punchy lines of text at larger sizes.
Across both cases, the slant is consistent and the shapes favor rounded terminals and broad bowls over sharp angles. The overall silhouette reads cleanly at a glance, with clear letter separation in the sample text and a pronounced headline-oriented presence.