Sans Normal Lidut 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe; 'Kyrial Sans Pro' by Mostardesign; 'PF Square Sans Condensed Pro' by Parachute; and 'Depot New', 'Rehn', and 'Rehn Condensed' by moretype (names referenced only for comparison).
Keywords: sports branding, headlines, posters, packaging, app headers, sporty, assertive, energetic, modern, punchy, impact, dynamism, display, branding, attention, oblique, rounded, compact, blocky, high impact.
A heavy, oblique sans with rounded, slightly squared-off forms and smooth, low-contrast strokes. The lettershapes feel compact and strongly filled-in, with generous curves in bowls and counters and a generally closed, sturdy construction. Terminals are clean and blunt, and the overall geometry balances circular motifs (O, C) with firm, flattened edges in diagonals and joins, producing a tight, high-density texture in lines of text. Numerals are equally weighty and simplified, matching the same robust, rounded-block rhythm.
Best suited to short, high-impact settings such as sports identities, event promotion, retail signage, and bold packaging. It also works well for punchy UI headings or hero text where a compact, energetic sans is needed, rather than extended body copy.
The font projects speed and force, with a forward-leaning stance that reads as athletic and action-oriented. Its thick silhouettes and compact spacing create an assertive, headline-ready voice that feels contemporary and confident rather than delicate or formal.
The design appears intended to deliver maximum impact with a dynamic slant and simplified, rounded forms that stay cohesive across uppercase, lowercase, and numerals. It prioritizes bold presence and fast readability in display contexts over typographic subtlety.
At display sizes it maintains strong shape recognition, while the dense black mass can make long passages feel visually heavy. The rounded interior spaces help keep counters from clogging, but the overall color remains bold and attention-seeking.