Sans Normal Lydal 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'EF Diamanti Condensed' by Elsner+Flake, 'American Auto' by Miller Type Foundry, and 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, energetic, confident, retro, impact, speed, attention, bold branding, display clarity, slanted, heavy, rounded, compact, bulky.
A heavy, right-slanted sans with broad, rounded forms and a compact, muscular build. Strokes are largely monolinear, with soft curves and blunt terminals that keep counters open despite the weight. The italic construction is more of a strong oblique slant than a calligraphic model, producing a fast-forward rhythm and a pronounced forward momentum. Uppercase shapes feel wide and steady, while lowercase forms stay sturdy and simple, with clear bowls and minimal detailing.
Best used where strong presence and quick recognition matter—headlines, campaign lines, signage, and bold brand statements. It also suits sports-leaning identities, product packaging, and promotional graphics that benefit from a compact, energetic slant. For long passages, the dense weight and aggressive angle may feel heavy, but it excels in short bursts of text.
The overall tone is assertive and high-impact, with a sporty, promotional energy. Its forward lean and dense color convey speed and urgency, while the rounded geometry keeps it friendly rather than harsh. The result feels well suited to attention-grabbing, headline-driven messaging.
The design appears intended to deliver maximum impact with a streamlined, geometric sans structure, combining a pronounced slant with rounded, sturdy shapes for a modern, action-oriented voice.
At display sizes the letterforms read cleanly and consistently, with a tight, emphatic texture. The numerals share the same rounded, weighty construction, giving mixed text a cohesive, blocky presence.