Sans Normal Lomep 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'FF Sero' by FontFont, 'Famiar' by Mans Greback, 'Interval Next' by Mostardesign, and 'NuOrder' and 'Syke' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, punchy, confident, energetic, modern, impact, speed, display, emphasis, slanted, geometric, compact counters, rounded, heavy.
A heavy, slanted sans with broad proportions and a smooth, geometric construction. Strokes are uniform and dense, with rounded curves and relatively tight internal counters that keep letters feeling compact despite the wide set. Terminals are clean and blunt, and the italic angle is consistent across uppercase, lowercase, and numerals, producing a strong forward momentum. Numerals match the letterforms in weight and width, with sturdy, simplified shapes suited to large-scale use.
This font is well suited to headlines, posters, product packaging, and brand marks that need immediate impact. It also fits sports and lifestyle graphics, signage, and promotional layouts where a strong italic sans can communicate motion and urgency.
The overall tone is assertive and energetic, with a sporty, headline-driven presence. Its forward slant and solid mass convey speed and confidence, reading as contemporary and promotional rather than delicate or editorial.
The design appears intended to deliver maximum visual punch in a streamlined, modern sans, pairing a consistent italic slant with sturdy, geometric forms for high-impact display typography. Its wide stance and heavy weight emphasize visibility and presence in branding and advertising contexts.
The combination of wide letterforms and tight apertures creates a bold texture and strong color on the page, especially in longer lines of text. In the sample paragraph, word shapes remain clear, but the dense counters suggest it performs best when given comfortable tracking and line spacing at smaller sizes.