Sans Normal Komug 17 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Muller Next' by Fontfabric, 'Whitney' by Hoefler & Co., 'Compasso' by Plau, 'Akwe Pro' by ROHH, and 'LFT Iro Sans' by TypeTogether (names referenced only for comparison).
Keywords: headlines, branding, sportswear, posters, packaging, dynamic, sporty, confident, modern, friendly, impact, motion, clarity, modernity, promotion, slanted, geometric, rounded, compact, clean.
A heavy, slanted sans with compact proportions and smooth, rounded curves. Strokes are largely uniform, with broadly circular bowls and cleanly cut terminals that create a crisp silhouette. The italic angle is consistent and gives letters a forward pull, while counters remain open enough to keep forms clear at display sizes. Overall rhythm is energetic and steady, with a sturdy baseline presence and minimal ornamentation.
Best suited to headlines, short statements, and brand marks where a strong, fast-looking voice is desired. It works well for sports and active-lifestyle graphics, promotional materials, packaging callouts, and bold UI or campaign banners where impact is prioritized over long-form readability.
The tone is assertive and energetic, with a contemporary, action-oriented feel. Its forward slant and dense color read as confident and promotional, while the rounded geometry keeps it approachable rather than severe.
The design appears intended to deliver a modern, high-impact sans with an inherent sense of motion. By combining heavy weight, consistent slant, and rounded geometric construction, it aims to stay legible while projecting speed and confidence in display settings.
Uppercase forms feel robust and slightly condensed in their internal spacing, producing a strong blocky texture in all-caps. Lowercase shapes maintain simple, single-storey constructions where applicable and keep punctuation and numerals visually aligned with the same brisk, italic momentum.