Sans Superellipse Ukrif 7 is a very bold, very narrow, monoline, upright, tall x-height font visually similar to 'Bilokos' by AukimVisuel, 'Morgan Tower' by Feliciano, 'EFCO Colburn' by Ilham Herry, 'Goodland' and 'Jetlab' by Swell Type, and 'Bitcrusher' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, industrial, retro, authoritative, sporty, techy, space saving, high impact, modular geometry, signage feel, condensed, blocky, geometric, rounded-rect, stencil-like.
This typeface uses tall, condensed proportions with heavy, uniform strokes and squared-off terminals. Curves are treated as rounded rectangles rather than true circles, giving counters and bowls a superellipse feel (notably in O, Q, 0, and 8). Joins are crisp and angular, with occasional ink-trap-like notches and clipped corners that sharpen the silhouette. The lowercase is compact and sturdy, with simplified forms and tight apertures that emphasize vertical rhythm over calligraphic detail.
Best suited for short, high-impact settings such as headlines, posters, logos/wordmarks, team or event branding, and bold packaging. It can also work for signage and UI labels when used at sufficiently large sizes with generous spacing.
The overall tone is strong and mechanical, mixing a retro display flavor with a utilitarian, engineered attitude. Its compact density and squared curves feel assertive and controlled, reading as modern-industrial with a hint of vintage signage.
The design appears intended to deliver maximum impact in minimal horizontal space, using a modular rounded-rectangle construction and uniform stroke weight to create a consistent, industrial display voice.
Legibility is highest at headline sizes where the interior notches and tight counters remain open; at smaller sizes the dense shapes may visually close up. Numerals follow the same squared, condensed logic, with the 0 and 8 built from stacked rounded-rect counters for a cohesive, modular texture.