Sans Normal Lobid 12 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Malva' by Harbor Type, 'Qubo' by Hoftype, 'Fact' by ParaType, and 'Nuno' by Type.p (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, energetic, assertive, modern, industrial, impact, motion, branding, emphasis, display, slanted, compact counters, rounded corners, high impact, sturdy.
A heavy, slanted sans with broad proportions and a strong, continuous rhythm. Strokes are uniformly thick with rounded curves and softened joins, giving the letterforms a sturdy, molded feel rather than a sharp or calligraphic one. Counters are relatively tight for the weight, and apertures tend toward closed, producing dense black shapes that hold together well at large sizes. The overall construction mixes wide rounds with slightly squared-off terminals, keeping the texture bold and cohesive across capitals, lowercase, and figures.
Best suited to large-scale applications where bold presence is the priority, such as headlines, posters, sports and fitness branding, and attention-grabbing packaging. It can also work for short UI labels or signage when space is limited, especially with slightly increased spacing to preserve readability.
The tone is forceful and fast, suggesting motion and emphasis through its consistent slant and compact interior spaces. It reads as contemporary and utilitarian, with a sporty, headline-driven attitude that favors impact over delicacy.
The design appears intended to deliver a strong, modern emphasis with a forward-leaning stance and compact, durable forms. Its consistent stroke weight and rounded geometry aim for a confident, high-impact voice that stays visually stable across letters and numbers.
The sample text shows strong word-shape and consistent spacing in longer lines, though the dense weight and tight counters encourage use with generous tracking and line spacing for maximum clarity. Numerals match the same robust, forward-leaning style, maintaining a unified color in mixed alphanumeric settings.