Sans Superellipse Hogud 3 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Central Avenue' by Colophon Foundry, 'Gibstone' by Eko Bimantara, 'Mothem' by Gerobuck, and 'Mr Dum Dum' by Hipopotam Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, bold, friendly, assertive, sporty, modern, impact, approachability, clarity, modernity, display strength, rounded, compact, chunky, geometric, soft-cornered.
A heavy, compact sans with rounded-rectangle construction and softened corners throughout. Strokes are broad and confident with fairly even thickness, producing dark, sturdy word shapes. Curves lean toward superelliptical bowls rather than true circles, and terminals are generally blunt with gentle rounding, giving the typeface a blocky yet approachable silhouette. Spacing reads slightly tight at large sizes, reinforcing a dense, poster-ready rhythm.
Best suited to headlines, titles, and short bursts of text where strong presence and quick recognition matter. It works well for branding systems, packaging, and signage that need a modern, friendly impact, and it can add weight and clarity to UI labels or callouts when used at larger sizes.
The overall tone is energetic and approachable, pairing a strong, attention-grabbing weight with softened geometry that keeps it from feeling harsh. It suggests contemporary signage and branding—confident and practical, with a friendly, high-impact presence.
The design appears intended to deliver maximum impact with a soft-edged, geometric voice—combining strong fill and compact proportions with rounded corners for approachability. Its consistent, blocky construction prioritizes bold readability and a cohesive, contemporary rhythm across letters and numerals.
Round counters in letters like O and the lowercase bowls keep a consistent, squared-off curvature, while diagonals (such as in A, V, W, and X) remain sturdy and wide. The numerals match the same compact, block-forward proportions, maintaining a consistent color across mixed text.