Sans Superellipse Hulem 7 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Arlen' by Groteskly Yours and 'Amsi Pro', 'Amsi Pro AKS', and 'Sans Beam' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sturdy, friendly, retro, punchy, playful, impact, approachability, retro display, signage strength, rounded, blocky, compact, soft-cornered, high-impact.
A heavy, soft-cornered sans with superellipse-like curves and broad, compact counters. Strokes stay largely uniform, with squared terminals and rounded joins creating a blocky, poster-ready silhouette. Uppercase forms are wide and stable with simplified geometry, while the lowercase is tight and utilitarian, featuring single-storey shapes and short, sturdy extenders. Numerals and capitals share the same chunky color, producing a dense, even texture in lines of text.
Best suited to display roles where weight and shape do the work: headlines, posters, packaging, and branding marks that need a friendly-but-strong presence. It can also perform in short UI labels or signage when set with comfortable size and spacing to preserve interior clarity.
The overall tone is confident and approachable—bold without feeling aggressive. Its rounded-rectangle construction and compact spacing give it a throwback, headline-driven energy that reads as playful, sturdy, and slightly industrial.
The design appears intended to deliver maximum impact with minimal fuss: a compact, geometric sans that stays legible at large sizes and produces a distinctive, solid typographic block. The rounded-rectangle logic suggests a focus on modernized retro display styling that feels both approachable and durable.
In running text the letterforms create a dark, continuous rhythm, with counters that can close up at smaller sizes. The design’s emphasis on simplified, rounded geometry makes individual words feel like solid shapes, especially in all-caps settings.