Sans Normal Allal 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Cy Grotesk' and 'Cy Grotesk Std' by Kobuzan, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, ui labels, confident, modern, straightforward, friendly, neutral, clarity, impact, versatility, readability, simplicity, geometric-leaning, open counters, clean terminals, smooth curves, sturdy rhythm.
A sturdy sans with broad proportions and generously open shapes, combining near-geometric round forms with subtly humanist detailing. Strokes are consistently heavy and smooth, terminals are clean and mostly horizontal/vertical, and curves are evenly tensioned for a calm, stable rhythm. Counters are large and legible, spacing is relaxed, and the overall silhouette leans toward roundness in bowls while keeping straight-sided structure in key letters.
Well suited for branding systems that need an approachable but authoritative voice, as well as headlines, posters, and packaging where a strong word shape is beneficial. It should also perform well in interface design, signage, dashboards, and editorial subheads where clarity and consistency are priorities.
This font feels modern, direct, and confident, with a friendly neutrality that reads as practical rather than decorative. The overall tone is contemporary and straightforward, suited to clear communication and high-impact messaging.
The design appears intended to deliver strong readability with a contemporary, no-nonsense presence. Its wide stance, open counters, and consistent stroke behavior suggest a focus on robust, scalable text that holds up in bold headlines and dense UI labeling alike.
Round letters like O and Q are notably circular and spacious, while forms like a, e, and s maintain simple, high-legibility construction. Numerals are sturdy and clear, with smooth, uncomplicated curves that match the letterforms’ overall solidity.