Sans Normal Mimi 7 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, logo marks, editorial display, playful, retro, chunky, friendly, punchy, high impact, retro flavor, friendly display, distinctive texture, brand presence, rounded, bulbous, soft corners, compact counters, ink-trap notches.
A heavy, rounded sans with broad proportions and a compact internal rhythm. Strokes are thick and steady, with softened corners and bulbous curves that create a cushioned silhouette. Several glyphs show sharp triangular notches and clipped joins at key junctions, adding bite and texture to otherwise smooth forms. Counters are tight and apertures tend to be small, giving the face a dense, poster-like color at text sizes.
Best suited to short, bold settings where impact matters—posters, headlines, cover lines, packaging, and brand marks that want a friendly but assertive voice. It can work for large-scale editorial display and signage, while extended paragraphs may require increased size and spacing to maintain clarity.
The overall tone is bold and upbeat, leaning toward a 1970s/retro display feel. Its chunky shapes and rounded terminals read as friendly and approachable, while the cut-in notches add a slightly mischievous, attention-grabbing edge. The result feels informal and energetic rather than corporate or understated.
Designed to deliver maximum visual presence with soft, rounded geometry and a distinctive set of cut-in notches that keep the shapes lively. The emphasis appears to be on characterful display readability and a nostalgic, playful mood rather than minimalist neutrality.
Spacing appears generous enough to keep heavy shapes from clogging, though the dense counters suggest it will look best with comfortable tracking in longer lines. Numerals are similarly weighty and rounded, matching the headline-forward personality of the alphabet.