Serif Flared Umje 2 is a bold, narrow, low contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, signage, folkloric, storybook, rustic, friendly, handcrafted, display impact, crafted feel, heritage tone, warm legibility, flared, chunky, soft-cornered, compact, inked.
A compact serif with pronounced flared terminals that broaden into wedge-like feet and caps, giving the strokes a carved, inked look. The design keeps contrast restrained while emphasizing mass and rounded shaping, especially in bowls and shoulders. Serifs are short and integrated, more like swelling ends than crisp bracketed details, and curves read smooth and slightly bulbous. Uppercase forms feel sturdy and blocky, while the lowercase shows a tall x-height and generous counters that support clarity at display sizes; numerals match the heavy, softly sculpted rhythm.
Best suited to headlines, posters, and short text where its heavy color and flared terminals can be appreciated. It’s a strong choice for branding and packaging that aim for a traditional or artisanal feel, as well as signage and labels that need a sturdy, attention-getting serif voice.
The overall tone feels warm and folkloric, with a handcrafted, old-world flavor rather than a crisp editorial voice. Its swelling terminals and chunky silhouettes suggest traditional sign painting, craft packaging, and storybook titling. The texture reads approachable and slightly playful while still feeling grounded and robust.
This font appears designed to combine the presence of a sturdy serif with the warmth of flared, swelling terminals, producing a distinctive display texture. The tall x_toggle and integrated serifs suggest an intention to remain legible while delivering a crafted, heritage-leaning character.
Round letters like O/C/G and the lowercase a/e show a distinctive swelling at stroke ends, creating a consistent flared rhythm across the set. The lowercase t has a compact crossbar and the j descender is prominent, contributing to a lively baseline profile in text. The bold color and tight proportions create a dense typographic texture that stands out strongly on the page.