Sans Normal Orbik 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, direct, energetic, impact, clarity, modernity, simplicity, bold branding, geometric, rounded, sturdy, compact, clean.
A heavy, geometric sans with compact proportions and broad, even strokes. Curves are built from near-circular bowls and smooth arcs, while joins and terminals stay clean and straightforward with minimal modulation. Counters are relatively tight for the weight, giving the forms a dense, punchy texture; the overall rhythm is consistent and blocky, with clear, simple silhouettes in both uppercase and lowercase.
Best suited to large-scale applications where strong presence and quick recognition matter, such as headlines, posters, brand marks, and retail or wayfinding signage. It can also work for short bursts of copy—like labels, calls to action, and packaging—where a dense, high-impact voice is desirable.
The tone is bold and assertive while remaining approachable, thanks to the rounded construction and uncomplicated letterforms. It reads as contemporary and practical, with a no-nonsense clarity that feels suitable for attention-grabbing messaging rather than delicate nuance.
The design appears intended to deliver a modern, geometric voice with maximum visual impact, prioritizing solid silhouettes and consistent stroke weight for strong legibility at display sizes.
The lowercase shows single-storey constructions (notably the a and g), reinforcing a geometric, contemporary feel. Numerals appear equally weighty and stable, matching the letterforms for cohesive headline setting.