Sans Superellipse Hidun 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Bellfort Draw' by GRIN3 (Nowak), 'Fort Yukon' by Larin Type Co, 'Duotone' by Match & Kerosene, and 'Colosso' by More Etc (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, punchy, playful, confident, retro, impact, friendliness, compactness, geometric clarity, rounded, compact, blocky, soft-cornered, bouncy.
A compact, heavy sans with rounded-rectangle construction and soft corners throughout. Strokes remain broadly even, creating dense, ink-trap-free silhouettes with a steady rhythm. Curves are squared-off into superellipse-like bowls, while joins and terminals stay blunt and clean, giving letters a sturdy, poster-friendly texture. Counters are relatively tight, and spacing reads firm and economical, reinforcing a condensed, high-impact color on the page.
Best suited to short, high-visibility text such as headlines, posters, branding marks, packaging callouts, and signage where a dense, commanding presence is helpful. It can also work for subheads and emphatic UI labels when set with generous size and spacing.
The overall tone is bold and upbeat, with a friendly, slightly retro flavor driven by the rounded-square geometry. It feels assertive without becoming harsh, balancing chunky weight with softened corners for an approachable, informal voice.
The design appears intended to deliver maximum impact in limited horizontal space while keeping the tone friendly and contemporary. Its rounded-rectangular drawing approach prioritizes strong silhouette recognition and a consistent, geometric feel across letters and numbers.
Uppercase forms look particularly architectural and block-forward, while lowercase keeps the same squared-round logic for a cohesive system. Numerals share the same compact, sturdy build, supporting prominent use in headlines and display settings.