Sans Normal Likir 14 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Mute' by Indian Type Foundry, 'June Pro' by Schriftlabor, and 'Ambra Sans' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, energetic, sporty, confident, modern, punchy, high impact, implied motion, brand emphasis, display clarity, slanted, rounded, compact, clean, sturdy.
A heavy, slanted sans with rounded construction and smooth, low-contrast strokes. The letterforms feel compact and solid, with broad curves in C/O/S and firmly weighted horizontals and diagonals that keep counters open despite the mass. Terminals are clean and largely unadorned, and the overall rhythm is forward-leaning and assertive, reading as a cohesive italic style rather than a simple oblique. Numerals match the same dense, rounded logic for a consistent texture in mixed alphanumeric settings.
This font is best used for headlines, poster typography, and prominent callouts where a strong, slanted voice helps convey momentum. It fits sports and fitness branding, promotional materials, and packaging that benefits from a compact, high-contrast-by-size (not stroke) presence. It can also work for short subheads or UI banners when impact is prioritized over extended reading.
The tone is bold and high-impact, projecting motion and urgency through its pronounced slant. It reads as contemporary and competitive—confident without feeling decorative—making it well suited to attention-grabbing, action-oriented messaging.
The design appears intended to deliver a modern, high-energy sans voice with a pronounced forward lean and robust stroke weight. Its rounded geometry and clean terminals suggest a focus on clarity and consistency while emphasizing speed and emphasis in display use.
At larger sizes the shapes feel crisp and graphic, while in tighter settings the strong weight can create a dark typographic color. The forward slant and sturdy curves give it a clear headline personality, with enough openness in bowls and apertures to remain legible when set in short bursts.