Sans Normal Okray 4 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Handil Pro' by Alifinart Studio, 'Genora Sans' by Pixesia Studio, and 'Neue Rational Standard' by René Bieder (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, packaging, confident, modern, friendly, straightforward, clean, impact, clarity, modernity, approachability, geometric, rounded, crisp, high-impact, even-weighted.
A sturdy sans with broad proportions and a consistent, low-contrast stroke. Curves are smooth and near-circular in letters like O, C, and e, while terminals and joins resolve into clean, squared-off cuts. Counters are generous and the spacing feels open, giving the face a stable rhythm and strong silhouette, especially in uppercase. The lowercase uses simple, single-storey constructions (notably a and g) and maintains a clear, steady baseline presence with minimal modulation.
Well-suited for headlines and short passages where high impact and fast recognition matter, such as posters, signage, branding, and packaging. It also holds up in large text blocks in display contexts thanks to its open counters and even texture, though it will feel visually dominant at smaller sizes due to its strong weight.
The overall tone is contemporary and approachable, with a confident, no-nonsense voice. Its rounded geometry keeps it from feeling harsh, while the heavy color and wide stance convey assertiveness and clarity.
The design appears intended to deliver a modern, geometric sans voice with maximum legibility and presence. Its wide, rounded construction and clean terminals aim to balance friendliness with authority for contemporary display typography.
The numerals and caps read with strong uniformity, making the font feel dependable in dense blocks of text. Diacritics and punctuation are not shown, but the presented set suggests a focus on clarity through straightforward forms and ample internal space.