Sans Normal Obmuj 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Siro' by Dharma Type, 'Orgon Plan' by Hoftype, 'Bega' by Indian Type Foundry, 'Famiar' by Mans Greback, 'Prelo Pro' by Monotype, and 'Bitner' and 'Kylo Sans' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, friendly, confident, playful, approachable, punchy, impact, approachability, modernity, clarity, display strength, rounded, blocky, soft corners, compact, high impact.
A heavy, rounded sans with compact proportions and softly blunted corners. Curves are built from broad, smooth arcs, and joins stay sturdy, producing a dense, even texture in text. Terminals are generally flat but softened, with minimal stroke modulation and wide counters that keep letters open despite the weight. Overall spacing feels steady and practical, and the figures match the letters with similarly robust, rounded forms.
Best suited to headlines, posters, packaging, and bold branding systems where a strong, friendly voice is needed. It can also work for short UI labels or wayfinding when sizes are sufficiently large, leveraging its open shapes and sturdy forms for quick recognition.
The tone is bold and friendly rather than severe, combining a sturdy, no-nonsense presence with soft, approachable shapes. It reads as energetic and contemporary, with a slightly playful feel that suits attention-grabbing messages without becoming novelty.
Likely intended as a modern, high-impact sans that balances assertiveness with rounded, approachable geometry. The emphasis appears to be on clear, repeatable shapes and a confident page presence for display-driven typography.
The design favors clear silhouettes and strong rhythm, with rounded bowls and straightforward construction that stays consistent across caps, lowercase, and numerals. The heavy weight makes it most effective when set with comfortable tracking and generous line spacing, especially in longer passages.