Sans Normal Logas 12 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Aspira' by Durotype, 'Futura EF' by Elsner+Flake, 'Futura' by Linotype, 'Futura Now' by Monotype, 'Futura ND' and 'Futura ND for Nike 365' by Neufville Digital, and 'Futura PT' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, sportswear, packaging, branding, sporty, punchy, friendly, energetic, modern, impact, motion, approachability, display, slanted, rounded, compact, blocky, soft corners.
A heavy, slanted sans with rounded, continuous curves and broadly uniform stroke thickness. Letterforms are compact and slightly condensed in feel, with large counters where possible and clean, open apertures that keep the shapes readable at display sizes. Terminals are smoothly finished rather than sharp, and curves dominate over straight construction, giving capitals and numerals a solid, inflated silhouette. The rhythm is assertive and steady, with consistent weight distribution and a forward-leaning stance throughout.
Best suited for display use such as headlines, posters, ads, and bold brand statements where the forward slant and rounded mass can carry the message. It also fits sporty or energetic contexts—apparel graphics, event materials, and packaging—where a friendly but forceful tone is desirable.
The overall tone is bold and upbeat, combining a friendly roundness with a driven, kinetic slant. It reads as contemporary and promotional, with a confident “headline” presence that feels sporty and attention-grabbing rather than formal.
The design appears intended to deliver maximum impact with a modern, rounded sans structure and a pronounced slant to suggest speed and momentum. Its simplified, sturdy shapes prioritize immediate recognition and a lively, contemporary voice in promotional typography.
The italic angle is strong enough to be a defining feature, creating a sense of motion and urgency in longer lines. The numerals and uppercase forms carry substantial mass and simple geometry, making them effective for short, high-impact messaging where clarity and force are prioritized.