Sans Normal Obbeb 21 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Cadmium' by AVP, 'Izmir' by Ahmet Altun, 'Squad' by Fontfabric, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Belle Sans' by Park Street Studio, and 'Akwe Pro' by ROHH (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, signage, friendly, confident, playful, modern, chunky, impact, approachability, legibility, modernity, rounded, bulky, soft corners, high impact, sturdy.
A heavy, rounded sans with compact counters and broad, even strokes that keep the texture dense and stable. Curves are generously full (notably in C, G, O, and S), while joins and terminals tend toward squared-off, slightly softened ends, producing a chunky silhouette. The lowercase shows single-storey a and g, a short-shouldered r, and a wide, solid t with a strong crossbar; overall spacing reads tight-to-moderate, emphasizing a bold, blocky rhythm. Numerals are simple and weighty, matching the letterforms with large interior shapes and consistent stroke mass.
Best suited for short, high-impact applications such as headlines, posters, labels, and brand marks where its weight and rounded shapes can carry personality. It can work for subheads and callouts in editorial layouts, and for signage or UI emphasis when used sparingly and with ample spacing.
The overall tone is upbeat and approachable, with a confident, poster-ready presence. Its rounded geometry and stout proportions give it a friendly, contemporary character that feels energetic rather than formal.
Designed to deliver maximum impact with a friendly, rounded sans voice—prioritizing bold presence, simple geometric construction, and quick recognition in display contexts.
In text, the dense color and small apertures can make long passages feel heavy, but it holds together well at display sizes where its round forms and sturdy construction read clearly. The distinctive single-storey lowercase forms and wide, circular bowls contribute to a casual, modern voice.