Sans Normal Obgiz 4 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Avenir Next Paneuropean' by Linotype and 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, retro, playful, chunky, confident, attention, approachability, display impact, bold clarity, rounded, soft corners, bulky, compact, impactful.
A heavy, rounded sans with compact, blocky proportions and softly squared terminals. Curves are broad and full, with minimal modulation and sturdy joins that keep counters relatively tight. The lowercase shows a tall x-height and simple, sturdy construction, while the uppercase reads as solid and headline-driven with slightly varied widths across letters. Numerals match the same dense, bulbous rhythm, emphasizing weight and clarity over fine detail.
Best suited for headlines, posters, branding marks, packaging, and short, high-impact statements where weight and presence are priorities. It also works well for playful editorial callouts and display typography that benefits from a soft, rounded sans texture.
The overall tone is bold and approachable, with a retro, cartoon-adjacent warmth that feels energetic rather than austere. Its chunky shapes and soft corners create a friendly confidence that suits attention-grabbing messaging without feeling sharp or aggressive.
The design appears intended as a strong display sans that maximizes impact through dense strokes and rounded geometry, aiming for a friendly, contemporary-retro voice that stays highly legible at headline sizes.
Tight internal spaces and dense strokes make the design most comfortable at larger sizes, where the rounded details and letterfit read cleanly. The palette of forms stays consistent across cases, maintaining a steady, poster-like texture in continuous text.