Serif Flared Pohy 2 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Ideal Sans' by Hoefler & Co., 'Mundo Sans' by Monotype, 'Mato Sans' by Picador, 'Multi' by Type-Ø-Tones, and 'Klein' and 'Malik' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, retro, expressive, whimsical, bold, attention grab, retro display, expressive tone, branding voice, flared terminals, calligraphic, curvy, bouncy, high impact.
A very heavy, italicized serif with lively, calligraphic modulation and strongly flared stroke endings that give many terminals a soft wedge or horn-like shape. Counters are generous and rounded, while joins and curves show a slightly irregular, hand-cut rhythm rather than rigid geometry. The letterforms lean consistently, with sweeping entry/exit strokes and a pronounced sense of motion; capitals are broad and assertive, and the lowercase keeps a compact, sturdy silhouette with round dots and substantial bowls. Numerals follow the same sculpted, flared treatment, with curvy diagonals and weighty, soft-edged forms.
This font is best suited to high-impact display settings such as posters, headlines, branding marks, packaging titles, and short promotional copy where its flared, calligraphic terminals can read as a deliberate stylistic feature. It can also work for signage or editorial openers when a bold, expressive voice is desired.
The overall tone is energetic and characterful, mixing a retro poster sensibility with a playful, slightly mischievous flair. Its big silhouettes and animated terminals feel theatrical and friendly, suggesting a display voice meant to be noticed rather than quietly read.
The design appears intended to deliver a dramatic, attention-grabbing serif with a hand-shaped feel, using flared endings and energetic italics to create motion and personality. It prioritizes memorable silhouettes and expressive rhythm for branding and display typography.
The sample text shows strong texture and momentum at headline sizes, with noticeable “bounce” created by angled stress and varied interior shaping. Spacing appears designed for display, where the dense weight and flaring details remain clear and contribute to a distinctive word image.