Sans Superellipse Poday 4 is a very bold, very narrow, low contrast, upright, tall x-height font visually similar to 'Neue Plak', 'Neue Plak Display', 'Sharp Grotesk Latin', and 'Sharp Grotesk Paneuropean' by Monotype; 'Header' by Storm Type Foundry; and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, industrial, poster, condensed, authoritative, modern, space saving, high impact, modern utility, geometric cohesion, blocky, rectilinear, compressed, display.
A condensed sans with heavy, uniform strokes and a strongly vertical stance. Curves are tightened into squared-off, superellipse-like bowls and counters, giving round letters a rounded-rectangle feel rather than true circles. Terminals are mostly flat and blunt, with compact apertures and a consistent, poster-like rhythm across uppercase, lowercase, and numerals. The lowercase maintains a large x-height and short extenders, and the overall spacing reads tight and efficient for setting large text.
Best suited to display settings where space is limited but presence is needed—headlines, posters, signage, and bold brand marks. It can also work for packaging and editorial titles that want a compact, high-impact typographic voice.
The overall tone is assertive and utilitarian, with an industrial, no-nonsense voice. Its compressed proportions and chunky forms feel urban and modern, leaning toward impact and immediacy rather than softness or elegance.
The design appears intended to deliver maximum visual density and clarity in a narrow footprint, using squared-superellipse geometry to keep shapes sturdy and consistent. It prioritizes bold word shapes and a strong typographic color for attention-grabbing display typography.
Distinctive squarish rounds create a cohesive texture in words, especially in letters like o, e, c, and g. The numerals and capitals follow the same geometric logic, supporting strong, consistent headline color and clear silhouette at large sizes.