Serif Normal Polah 6 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'Passenger Display' by Indian Type Foundry, 'Mixta' by Latinotype, and 'Cotford' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, magazine, branding, packaging, dramatic, editorial, classic, luxury, assertive, display impact, editorial tone, premium feel, brand recognition, didone-like, bracketed, ball terminals, teardrop terminals, crisp.
A high-contrast serif with pronounced thick–thin modulation and sharply tapered joins. Serifs are compact and mostly bracketed, with pointed wedge-like ends that keep the silhouettes crisp despite the heavy weight. Counters are relatively tight, and terminals frequently resolve into teardrop/ball-like forms (notably in lowercase a, c, e, f, j), giving the design a sculpted, calligraphic finish. Overall spacing reads generous in display settings, and the digit set matches the strong contrast and bold color.
Best suited to headlines, mastheads, posters, and brand marks where its contrast and bold color can be appreciated. It also works well for magazine-style editorial layouts, pull quotes, and packaging fronts that need a polished, premium voice. For extended text, it will be most comfortable when given ample size and spacing.
The tone is refined yet forceful: it evokes fashion editorial typography and classic bookish authority at the same time. Its dramatic contrast and sharp finishing details add a sense of luxury and ceremony, while the sturdy stems keep it confident and attention-grabbing.
The design appears intended as a contemporary display serif that channels classic high-contrast traditions while adding distinctive terminal shapes for recognizability. It aims to deliver strong typographic presence and a refined, upscale feel in short-form typography.
Round letters show a slightly vertical stress, and the uppercase forms feel monumental with broad, clean interior shapes. The lowercase has distinctive, characterful terminals that can become a focal point at larger sizes, especially in punctuation-heavy or tightly set headlines.