Sans Normal Oghi 13 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Alliance' by Degarism Studio, 'Neufile Grotesk' by Halbfett, 'Neue Rational Standard' by René Bieder, 'Makking' by Sryga, and 'Nomina' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, punchy, clean, impact, clarity, modernity, approachability, simplicity, rounded, geometric, compact apertures, blunt terminals, high impact.
A heavy, rounded sans with broad proportions and smooth, geometric curve construction. Strokes are consistently thick with minimal modulation, and terminals tend to be blunt or softly squared rather than tapered. Counters are generously sized but often tightened by compact apertures (notably in forms like C, S, and e), giving the design a dense, solid color. Uppercase shapes feel sturdy and stable, while the lowercase shows simple, readable constructions with a single-storey a and g, a short-shouldered r, and a sturdy, straight-sided n/m. Numerals are similarly robust and open, designed to match the letterforms’ weight and presence.
Best suited to headlines, posters, and display settings where strong presence and quick readability matter. It can work well for branding and packaging that need a confident, modern tone, and for signage or UI callouts where a sturdy, uncomplicated sans is desirable at larger sizes.
The overall tone is bold and assertive yet approachable, with rounded geometry that reads as friendly rather than aggressive. Its visual voice feels contemporary and straightforward, aiming for immediate clarity and strong emphasis in short bursts of text.
The design appears intended as a high-impact display sans that combines geometric roundness with dense typographic color. It emphasizes clarity, consistency, and a contemporary feel, delivering a friendly-but-firm voice for attention-grabbing typography.
Spacing and proportions favor a strong, continuous texture, helping large headlines feel unified and emphatic. The design leans on circular bowls and simplified joins, prioritizing legibility and impact over delicate detail.