Sans Normal Lalun 3 is a very bold, wide, low contrast, italic, normal x-height font.
Keywords: posters, headlines, branding, packaging, social graphics, playful, friendly, punchy, casual, retro, approachability, high impact, informality, youthful tone, rounded, chunky, bouncy, soft corners, cartoonish.
A heavy, rounded sans with a pronounced rightward slant and broad, soft-shouldered strokes. Letterforms favor bulbous curves, closed counters, and tapered joins that create a slightly uneven, hand-drawn rhythm without becoming messy. The capitals are compact and chunky, while the lowercase maintains clear, simple constructions (single-storey a and g) with generous curves and minimal detailing. Numerals follow the same inflated, rounded logic, reading clearly at display sizes with a lively, slightly leaning stance.
Best suited to headlines, posters, packaging, and brand marks where a bold, friendly personality is needed. It also works well for short, high-impact copy in social graphics or event promotions, while extended reading is more effective in moderate sizes due to the strong weight and energetic slant.
The overall tone is upbeat and approachable, with a comic, poster-like energy. Its rounded forms and bouncy slant give it a friendly, informal voice that feels fun rather than formal, leaning toward nostalgic and playful branding aesthetics.
Likely designed as a display-forward rounded sans that prioritizes warmth and impact. The combination of chunky curves, minimal contrast, and an energetic slant suggests an intention to deliver immediate visibility with a casual, fun personality.
Stroke endings are generally blunt but softly modeled, producing a cushioned silhouette. Spacing appears intentionally loose enough to keep the dense weight from clumping, and the slant adds motion across lines, making blocks of text feel animated and dynamic.