Sans Normal Amliw 10 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'Bauziet' by Halbfett, 'Cy Grotesk' and 'Cy Grotesk Std' by Kobuzan, and 'Neue Rational Standard' by René Bieder (names referenced only for comparison).
Keywords: ui text, signage, editorial, presentations, branding, neutral, modern, clean, straightforward, utilitarian, legibility, neutrality, clarity, modern utility, systematic design, geometric, open apertures, large counters, even rhythm, crisp terminals.
A clean sans with largely geometric construction and smooth, round curves paired with straight-sided strokes. Letterforms show generous counters and open apertures, producing a clear, even texture in paragraphs. Strokes end in crisp, square terminals with minimal modulation, and the overall proportions feel slightly expanded, giving the design an airy, stable presence. Numerals are simple and highly legible, matching the same rational, rounded/straight hybrid skeleton as the letters.
Well-suited to interface copy, wayfinding, dashboards, and other clarity-first contexts where quick recognition matters. It also works effectively for editorial typography and presentation materials, and can support brand systems that need a clean, contemporary voice without calling attention to the letterforms.
The font conveys a neutral, modern tone—practical rather than expressive. Its steady rhythm and uncluttered shapes feel matter-of-fact and contemporary, with an understated confidence suited to informational settings.
The design appears intended as a general-purpose sans optimized for clear reading and reliable reproduction. Its geometric leaning, open forms, and straightforward terminals suggest a focus on neutrality, consistency, and practical legibility across common sizes and applications.
In continuous text, the spacing and large internal shapes keep lines from looking dense, while the rounded forms maintain a friendly softness without becoming informal. The overall character is consistent across caps, lowercase, and figures, emphasizing clarity and restraint.