Sans Superellipse Huruh 3 is a very bold, narrow, monoline, upright, normal x-height font visually similar to 'Mike Sans' by Factory738, 'Mercurial' by Grype, 'Nasional Sans' by Jetsmax Studio, and 'Movida' by ROHH (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, industrial, assertive, sporty, retro, utilitarian, impact, space saving, clarity, strength, blocky, condensed, square-rounded, compact, sturdy.
A compact, heavy sans with rounded-rectangle (superellipse) construction and consistently thick strokes. Corners are broadly softened rather than sharply cut, giving counters and bowls a squarish, engineered feel. Proportions are tightly set with short extenders and a compact lowercase, while rounds like C, O, and S read as squared-off curves. The overall rhythm is dense and stable, with simplified joins and minimal modulation for strong silhouette clarity.
Best suited to high-impact display settings such as headlines, posters, brand marks, packaging, and bold signage where a dense, compact texture is desirable. It can also work for short labels and UI callouts when you need maximum emphasis in limited horizontal space.
The tone is bold and no-nonsense, with an industrial, scoreboard-like confidence. Its squared curves and tight proportions add a slightly retro, athletic flavor while remaining straightforward and functional.
The font appears designed to deliver maximum visual impact with a compact footprint, using squared-round geometry to balance firmness and approachability. Its simplified, sturdy forms suggest an intention toward clear, punchy communication in display typography.
The design emphasizes strong, blocky shapes with generous interior counters for its width, helping letters stay legible under heavy weight. Numerals and capitals match the same squared-round geometry, reinforcing a cohesive, robust texture in headlines.