Sans Normal Medan 1 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Muller Next' by Fontfabric and 'Remora Corp' by G-Type (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display signage, sporty, punchy, energetic, confident, friendly, impact, motion, bold branding, attention grabbing, rounded, slanted, soft corners, compact counters, blocky.
This typeface is built from heavy, rounded sans forms with a pronounced rightward slant. Strokes are consistently thick with minimal modulation, and terminals are broadly cut with softened corners, giving the shapes a sturdy, molded feel. Counters are compact and often more circular than open, while joins and diagonals (as in K, N, V, W, X) are simplified and blunt to maintain a dense, high-impact texture. Numerals follow the same chunky construction, with closed or near-closed bowls and assertive diagonal cuts.
Best suited to display settings where strong presence is needed—headlines, posters, promotional graphics, and sports or fitness-related branding. It can also work on packaging and bold signage, especially when short lines and generous tracking help preserve clarity.
The overall tone is bold and kinetic, with an athletic, action-oriented voice. Its rounded massing keeps it approachable rather than aggressive, while the slant and tight counters add urgency and motion.
The design appears intended to deliver maximum visual impact with a fast, forward-leaning stance, pairing compact, rounded geometry with blunt cuts for a contemporary display feel.
The spacing and color create a strong, continuous band of black in text, favoring impact over delicacy. The slant is consistent across uppercase, lowercase, and figures, and the construction stays cohesive even in complex shapes like S, a, e, and g.