Sans Normal Apgum 2 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'BR Omny' by Brink, 'Glence' by Nine Font, 'Gilmer' by Piotr Łapa, 'Neue Campton' by René Bieder, and 'Humant' by TipoType (names referenced only for comparison).
Keywords: ui design, branding, headlines, signage, packaging, modern, friendly, clean, neutral, approachable, legibility, versatility, modernity, approachability, rounded, open, soft, geometric, minimal.
A rounded sans with smooth, continuous curves and largely uniform stroke thickness. Terminals are clean and softly finished, with generous apertures and open counters that keep the texture airy. Uppercase forms feel simple and geometric, while the lowercase introduces slightly more human rhythm through single‑storey shapes and rounded joins. Overall spacing reads relaxed and even, supporting clear word shapes at display and text sizes.
This font fits digital interfaces, wayfinding, and product branding where clarity and an inviting voice matter. The open shapes and steady rhythm make it reliable for short to medium text blocks, while the smooth geometry scales well for prominent headings and large-format applications.
The tone is modern and approachable, with a calm neutrality that avoids sharpness or austerity. Its rounded construction gives it a friendly, contemporary feel suited to products and interfaces, while the straightforward proportions keep it professional and unobtrusive.
The design appears intended to deliver a clean, contemporary sans that feels warm without becoming playful. It prioritizes legibility through open counters and simple construction, aiming for a versatile, broadly applicable voice across print and screen.
Round letters (O/C/G/Q) maintain consistent circularity, and diagonals (V/W/X/Y) appear sturdy rather than delicate. Numerals are clear and uncomplicated, matching the same soft, geometric logic as the letters, which helps maintain a coherent voice across headings, UI labels, and mixed alphanumeric settings.