Sans Normal Aplih 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'All Round Gothic' by Dharma Type (names referenced only for comparison).
Keywords: branding, ui design, headlines, signage, packaging, friendly, clean, modern, approachable, techy, modern neutrality, friendly clarity, geometric consistency, everyday usability, rounded, geometric, monoline, open apertures, soft corners.
A rounded, geometric sans with smooth circular bowls and largely monoline strokes. Terminals are clean and softened rather than sharp, and curves stay consistent across letters for an even, contemporary rhythm. Counters are generous and apertures remain fairly open, keeping forms clear at display and text sizes. The overall build favors simple geometry—near-circular O/o, a single-storey a and g, and straightforward diagonals—giving the design a calm, uniform texture.
Well suited for brand identities, product and UI typography, and clear headline work where a modern, approachable voice is needed. The open shapes and even stroke behavior also make it a solid option for signage and short-to-medium reading in marketing or packaging contexts.
The tone is friendly and modern, with a slightly playful warmth coming from the rounded geometry and soft joins. It reads as approachable and contemporary rather than formal, pairing well with clean, product-oriented aesthetics.
The design appears intended to provide a clean, contemporary sans that emphasizes geometric consistency and friendliness. Its rounded construction aims for clarity and a welcoming voice while maintaining a neutral, utilitarian backbone for broad everyday use.
Ascenders and caps feel assertive without becoming condensed, and the spacing appears comfortable, producing an airy line color. Numerals share the same rounded, geometric logic, staying visually consistent with the letters.